One of the best ways to find out about cool sites is through other people’s blogs. I found a link on Todd Carpenter‘s site to Dave Savage’s blog. Dave Savage is the CEO of Mortgage Coach, a tool used my mortgage planners.

SIDE NOTE: If your mortgage broker said to you “I can get you the best rate!” chances are he’s not a mortgage planner. If your mortgage broker said to you, “let me show you how the mortgage you choose affects your financial future”, chances are he’s a mortgage planner. For the record, I consider myself a mortgage planner.

Dave’s Blog has a great article that alerted me to Google Trends. Basically Google Trends allows you to see the search pattern for a particular keyphrase.

I checked it out by typing in “mortgage.” Turns out Denver is #6 in terms of cities that search for mortgage. Tampa, FL is number one.

Next I typed “Denver mortgage” and surprisingly Denver is not number one for that search term, they’re #4. Aurora, CO is number one. Basically more people in Aurora, CO search for Denver Mortgage than people in Denver, CO. After Aurora, it’s Englewood and Littleton.

Then I read the fineprint:

Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it.

That being said, you can have endless hours of entertainment:

  • Minneapolis searches for “George W Bush” than any other city.
  • More people in Ottawa search for “Canada” while Washington (lets assume it’s DC) search for “United States” then again these are the capitals of each country.
  • For the term “beer,” Philadelphia, PA is numero uno.
  • Austin, TX likes to search for “pizza.”
Is your rate too high? Get a rate quote on a Denver Mortgage Loan now!

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